Skip to main content

US Open 2018: Welcome Back & New Logo

Well...it's been 2 years hasn't it. That's what heading to grad school will do to a person. Sometimes the axiom, 'the more things change, the more they stay the same,' rings true. But sometimes, as with the case of the US Open's new logo, one steps away, and comes to find that things have gone completely awry.



Is this Arial font? Are these letters lower case? Really, in this political climate, lower case US? Is lower case an affront to becoming great again?

 Also, is this logo actually in Arial Italics?

 According to the USTA, "the logo created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997."

 The old logo had a solid 20-year run. This logo probably won't make it this long because it lacks pizzazz and lacks the distinction the previous logo offered. 

And here's a look at an earlier version of the US Open's logo behind Steffi Graff from the mid-90s. 

Labels:

Comments

  1. James harperDecember 30, 2018 at 5:16 PM

    Hi there, I found your blog via Google while searching for such kinda informative post and your post looks very interesting for me. Logo Mock Up Services

    ReplyDelete
  2. james johnOctober 10, 2019 at 9:08 AM

    The article was up to the point and described the information very effectively. Thanks to blog author for wonderful and informative post.
    Graphic Designing Pakistan

    ReplyDelete
  3. bellaJune 23, 2021 at 4:05 PM

    Thanks a lot for sharing us about this update. Hope you will not get tired on making posts as informative as this logo designing

    ReplyDelete

Post a Comment

Popular posts from this blog

Australian Open 2022: Welcome Back

It's been a while, hasn't it. Where to even begin with the crazy 2022 Australian Open! 2 thoughts for your consideration on Day 2. The deuces are wild.  1. The ATP is facing a leadership vacuum: L'Affair Djokovic took the air out of the tournament over the preceding fortnight. During that period, the ATP was notably silent regarding the ongoings and detainment of its top star.  Several players did speak up, including Rafael Nadal, who spoke eloquently about the need to move on. However, it wasn't clear if Rafa was backed up by his teammates. For a decade plus, Roger Federer has been the voice of reason within in the ATP tour. He was the consummate diplomate and his absence during this wild chapter, was felt.  2. The pundits didn't understand the legal proceedings that Djokovic was facing and provided bad commentary:  Novak Djokovic's faced two judicial meetings in his quest to remain in Australia to play for his 21st Major title. The first judge gave Novak a by...
Post a Comment
Read more

Australian Open 2015: Style Preview - Fila

GlamSpinTennis was thrilled to hear from Fila's marketing rep to get the scoop on Fila's 2015 Australian Open Platinum Collection.  According to Fila the " Platinum collection features INVISTA’s THERMOCOOL ™ fabric, designed to optimize the body’s natural thermal capabilities through smart fiber cross-sections: Duoregulation ™ adapts to the wearer’s needs." On the women's side, Jelena Jankovic , Julia Goerges, and Vera Zvonareva will be sporting the platinum designs which feature pink accents in both Jelena's and Julia's kits.  Francine Candiotti , Fila's tennis design expert explained exclusively GlamSpinTennis (by email), that the "diva pink" highlights were selected "...as an invigorating, luminous color that would flatter all skin tones."  Jelena Jankovic "This playful feminine pink was paired with white and shadow black. We used THERMOCOOL™ fabric in this collection, which absorbs the color beautifully!  ...
1 comment
Read more